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g. additional door/window sensors, pet friendly motion detectors, flood detector, connected smoke alarm, Nest thermostats, wireless cameras, etc. , the equipment belongs to the customer and does not have to be returnedwhen the service is terminated. In order to separate themselves from the pack, the SimpliSafe website highlights some major differences between them and some of the larger home security companies. One of the main differences is that SimpliSafe claims no hidden fees and requires no commitment or service contract. As highlighted in the New York Times articles on SimpliSafe, many home security systems require up to a three year contract that can costthousandsof dollars, and often have add on fees that raise the actual cost of the service from what is stated as the monthly home security monitoring fee.

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“The difference is their reach,” Chris Johnson, president of the Direct to Consumer Division of Brinks Home Security, said at a recent industry panel. “As much as we have seen of the SimpliSafe TV commercials, that reach is nothing compared to Amazon,” he said. “We need to figure out what our competitive advantage is, because the sky might actually be falling this time. ”As a company that covers much of the lower 48 U. S. states—with the exception of parts of the Dakotas—Defenders is likely to run up against Amazon sooner or later.